กลยุทธ์ในระดับธุรกิจนี้ต้องมีความสอ

This business-level strategy must be consistent with the organizational strategy. Guidelines to consider might be used Michael E. Porter's advice is:Low cost strategy ·Basic strategy make a difference.In addition, consider the scope of clients that need to respond to customers in the.Khetkwang border ·Narrow scope ·Or consider a crossover.Low-cost, but it must be a basic edge khetkwang means low volume items sold in this case might be a little higher, but the gains were sales. The style must be produced in large quantities. The items look the same as on the market do not stand out. This is the policy of the manufacturer of consumer goods, one of Thailand's outstanding.To create a transitional differences and respond to customer-specific in certain markets on manufacturing clothes for business women want fashion and brand focus, etc. In addition, in the event that the business of a variety of products with different might want to consider separate from each other to make it clear that any kind of product that is also of interest in the investment push by considering two matters:Basic performance of market share of our products.Transitional growth or expansion of product categories that we are interested in is. Growth rate of the items à The stars. ? Mother cows. Dogs. Market share.à 1. the stars means we have the highest market share and growth rate of high. We are market leaders. The strategy must maintain a high market share, or maintain, champion.2. a mother cow, it means we have a high market share and growth rate of this type of product is low or almost stopped in this case requires a strategy to maintain market share.3.? means that we have a low market share, but the expansion of this type of product is also popular. For example, the current mobile phone number is as high as 30 million, Thailand with the population of 60 million people. The market is likely to grow again, and if we are a retail provider. If we want to increase market share may be issued, and a strategy to support this item.4. สุนัข หมายถึง เรามีส่วนแบ่งการตลาดต่ำ และการขยายตัวของสินค้าประเภทนี้เริ่มเสื่อมความนิยม หรือลดลงแล้ว อาจจะต้องพิจารณาถอยออกมา เนื่องจากไม่น่าสนใจแล้ว หรือแค่รักษาส่วนแบ่งการตลาดไว้เพื่อรักษาลูกค้าบางราย หรือ รอการฟื้นตัวต่อไป ในความเห็นส่วนตัว คิดว่าการจัดทำกลยุทธ์ระดับองค์กรและระดับธุรกิจมีความใกล้เคียงกันมาก บางครั้งองค์กรอาจจะพิจารณาการจัดทำกลยุทธ์ระดับองค์กรและระดับธุรกิจไปพร้อมกันเลยก็ได้นอกจากนี้การทำกลยุทธ์ระดับธุรกิจ ขอให้พิจารณาข้อมูลของ KSF และ ข้อมูลจากขั้นตอนที่ 7 การวิเคราะห์ความคาดหวังของผู้เกี่ยวข้องมาประกอบด้วย โดยเฉพาะเรื่องที่เกี่ยวกับลูกค้าลูกค้า คือ พระเจ้า และเราต้องรู้ใจของเขาให้ได้

The strategy in this business have to be consistent with the corporate strategy. Guidelines may be considered in the recommendations of Michael E. Porter is a
low-cost strategy ·
· strategies make a difference
Also, consider the scope of customers that meet customer needs in
a wide range ·
· narrow scope
or to consider a cross.
· To lower costs But its broad scope means lower sales volume of such cases might have high sales but low profit manufacturing attributes must be produced in large quantities. Looks like there is no product on the market is outstanding. This policy is a subsidiary manufacturer of consumer products at the forefront of one of Thailand
· want to make a difference. And serve customers in certain markets such as the production of clothes for business women. Must focus on fashion And Branding Etc. Also, in the case of a wide range of products are different. May be considered separately to clear that product, which also is interested in investment driven by the second as follows: · The performance of the market share of our attention · growing or. expansion of product categories we are interested in growth of its à stars ? cow dog market share à 1. Star means that we have a high market share. And the growth rate of this product is high. We are market leaders Strategies need to maintain a high market share, or maintain the tournament two. The cow represents our already high market share. And the growth rate of this product is low. Or almost stopped, in this case the need for a strategy to maintain market share, as well as third. ? Means we have low market share. But the expansion of these types of products are also popular. For example, the mobile number is as high as 30 million subscribers, and Thailand has a population of 60 million people, the market is likely to grow again. And if we are a provider of retail. If we want to increase market share. May exert and funds to support this strategy, four. Dog means we have low market share. And expansion of the popularity of this type began to deteriorate or decline might be considered a step back. Since then, no interest Or just to maintain market share, or maintain some customers to wait for a recovery in personal opinion. I think that the preparation of corporate strategy and business levels are very similar. Sometimes an organization may consider the creation of corporate strategy and business together at all levels also do business strategy. Consider the KSF and information from Step 7 to analyze the expectations of those concerned to contain. Especially with regard to customer Customer is God and we must get to know his mind.