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Abstract Study on customer satisfaction of consumer products from honey baked in clay, Dan bright career college. Amphoe sawang Dan Clay Sakon Nakhon province is intended to study consumer satisfaction with the products baked with honey. A tool that is used to run a project to collect data in the questionnaire that they establish a project created from a study which looks into questions open-ended and closed end is divided into 4 steps step 1: query about status. Episode 2 is about the behavior of consumers in buying honey baked products consumers. Episode 3 about the satisfaction level of consumer products, honey, banana, Episode 4. As a suggestion, Distributed questionnaires to consumers Vocational college in light soil light soil border district border. Jungle hoping? Analysis of the data by using a computer program finished. An analysis of status about sex, age, level of education and the average revenue per month. Using a frequency distribution and behavioral analysis in percent buy products baked with honey. Using frequency distribution analysis per cent, and the level of consumer satisfaction. By averaging (A) and the standard deviation (S.D.) and then compared with the criteria. Interpreted by the weight of an average 5 levels (merit watching SI SA-2545 (2002).: 103) An analysis about suggestions by using the frequency analysis and description. Study results showed that1. the satisfaction of consumer products baked with honey. Vocational college in light soil light soil land-border district, Sakon Nakhon province. I found that most consumers are female. It is under the age of 18 years has been the company's level of education and occupation, m/6 students. Students The average monthly income of under 5000 baht. 2. the behavior of consumers in buying products from the banana with honey. I found that most Consumers choose to eat honey banana products. Why choose to eat most of that product. Select because national car cheap DVD format products baked with honey that consumers choose to eat. Mouthwatering The amount that a consumer buying the majority under the age of 20 baht for the majority of consumers buy products baked with honey from the grocery store. The majority of consumers choosing to eat baked honey. 3-4 weeks at a time where consumers buy products baked with honey. Choose quality. Most of the factors that affect buying products baked with honey is the consumers themselves. Most consumers know from acquaintance The promotion that influences the buying decisions of consumers, mainly is to reduce the price at the point of sale.3. level of satisfaction of consumers products baked with honey overview level. The highest average value is the secondary production costs down is the product price. 4. level of satisfaction of consumers products baked with honey. The article found that the list of articles with the highest average cost is appropriate per production. The average equivalent to 4.22 also can be done in multiple formats such as souvenirs. The average price of 4.17 to suit the product's quality, average cost is equal to 4.08 of products are appropriate for the product, the price, 4.08.It is worth less than another. The average equal attractive packaging packaging 4.05 4.00 product meets the needs of consumers. The average value is equal to the product of the average values diversity 3.95 equals 3.93. There is a new surprise or invented a new development. Average equals 3.92 delicate beauty, it is best to eat. The average value is equal to the product of 3.92 points with sufficient production. Average 3.90 equal products meet the demands of the market. Average 3.90 equal bargaining power equal to a 3.85 average products and quantities are sufficient for the needs of the market. Average equals 3.75 respectively.Keywords: baked banana honey.

Abstract The study of consumer satisfaction in the area of banana honey Sawangdandin College. Sawang Daen Din Sakon aimed to study the satisfaction of consumers with banana and honey products. The instruments used in the preparation of the data collection time. A questionnaire The project is made ​​up of the study. This is a question open end and a closed end is divided into 4 sections, the first query about the status of the two is a query about the behavior of consumers to buy products Banana Honey consumer Episode 3 about. to the satisfaction of the consumer products, bananas, honey episode. 4 is suggested The questionnaire distributed to consumers. In the area of High Vocational. Sawang Daen Din I hope Sakon Data were analyzed by using a computer program to analyze the status of gender, age, education, occupation and income per month. Using frequency and percentage. Heuristics for selecting banana honey. Using frequency and percentage. Analyzing the satisfaction of consumers. By the mean () and standard deviation (SD) and compared to a threshold. Interpretation by the weight of an average 5 levels (Bunchom SI. 2545: 103), the analysis suggested by frequency and descriptive analysis of the results showed that : 1. Satisfaction of consumer products, bananas, honey. In the area of High Vocational. Sawang Daen Din Sakon Found that most consumers are female, were aged under 18 years, has been studied in the class. 6 / vocational and professional students, the average monthly income of less than 5,000 baht 2. consumer behavior. To purchase products from banana honey. Found that the majority Consumers to eat more bananas, honey. Because the choices found that the majority. Because a cheap form of banana, honey products that consumers choose to eat. Amount consumers to buy lower than 20 baht, most consumers choose to buy products from grocery banana honey. Most consumers choose to eat banana, honey, 3-4. Week by the consumer to buy the product banana honey. Choose Quality Most of the factors that affect the choice of buying bananas, honey. The client itself Most consumers are aware of acquaintances. Promotion to influence the buying decisions of most consumers is to reduce the price at the sale 3. satisfaction of consumer products, honey, bananas were at a high level. The side with the highest average. The cost of production, followed by the product price 4. satisfaction of consumer products, bananas, honey. Participants agree that the item with the highest average is a reasonable cost to manufacture. Average 4.22 minor can take many forms such as souvenirs. A mean of 4.17 Value for the quality of the product averages 4.08 cost of the product is suitable for the product offering price 4.08 is lower than the other. Average 4.05 4.00 beautiful packaging products to meet the needs of consumers. A mean average of 3.95 a variety of products. 3.93 with a new or develop a new one. Average of 3.92 a neat place to eat. Average of 3.92 the distribution of products is sufficient to produce. Average of 3.90 products to meet the needs of the market. Average of 3.90 power of the product price. Average of 3.85 and a quantity sufficient to meet market demand. Average of 3.75 respectively Keywords: banana, honey.

Abstract

.A study of consumer satisfaction products from honey banana in the area of the college อาชีพสว่างแดนดิน, sawang wirawong district.The tools used in the data collecting of a questionnaire the author project created from education. The open-ended questions and the closed end is divided into 4 when when 1.When 2 a questionnaire about the behavior of consumers to buy products baked banana น้ำผึ) of consumers when 3 about the level of satisfaction of consumer products honey banana when 4
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