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Mass media influence that can create new values results in a person, if that person did not have the knowledge and.Experience on this subject before. Influence to change a person's thoughts and behaviour by individuals must be bent to change before, and influence people in terms of support, ideas, and trends.The behavior occurs, there is a strong. The media cannot influence someone, if what the mass media.Unlike traditional opinion or attitude of a person who has influence from other people and other social institutions, these institutions and attitudes can affect a person's behavior.

Mass media's influence can create new value causes to individuals in the case of a person ไม่เคยมี knowledge and
.Experience in this. Influence of changing ideas. And the behavior of the person by person will need to have a propensity to change first. And the factors influencing the individual in terms of support the idea and trend of
.The behavior to happen to have the strength. The media can influence people if what the mass media offers that
.Different from traditional or attitude of the person. The influence of other people and of other social activities. By these institutions affect the attitude and behavior of individuals at all.