The saturation of the market with goods and services, there will be more speed in this decade, and it has a very high acceleration rate because consumers have a demand for more in high consumption as the needs and expectations of consumers, both in terms of quality, style and service that is better than ever. By expecting everything to be developed all the time. As a result, Consumer boredom occurred in the selection of products and services more quickly from the original, which is a major cause of the life cycle of goods and services (Service and Product Life Cycle) have shorter life from in the past, there were on average two to three-year life cycle, so it will be obsolete. At present, the average product life cycle of approximately six months or one year, for example, a hotel built, there is just a shelter only. And in each area, there has been increased activity on the part of the hotel, but the saturation is only because another service cannot be added to it.
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