Principles / history
history of Abraham Maslow (Abraham Maslow. 1908-1970) Maslow was born when 1 on April. In 1908 city of Brooklyn (Brooklyn) in New York (New York), he graduated in 1998. 1930 master.1931 and PhD in architecture from the University of Wisconsin 1934 (Wisconsin University). The psychology
.The concept of Maslow Maslow that each human who potential for guiding themselves. Man is not static but will vary according to different situations. Surrounding and seek needs to understand themselves.Known weaknesses, and abilities, he explained. Every man needs to meet the needs for themselves at all. And human needs a lot together.
.This tool consists of what
1. Bodily requirements (physiological needs) is the need for basic human survival. Such as food, clothing, housing, medicine, air, water, relaxation, etc. 2
.Safety and security needs (security or safety needs when people can meet the needs of the body. Humans will increase demand in a higher level, such as security requirements in life and property.3.Belongingness and love needs (belongingness and love needs) needs this will happen when to the body. Safety needs and responses.Such as, the demand was established. Want to get appreciation from others, etc.!4. Demand praise (esteem needs) or self esteem, it needs to be to honor and respect the status box from the society. Such as the need to be respect. Needs for knowledge, etc. 5
.Need for success in life (self-actualization) is the need of individuals, such as the maximum needs to do everything successfully. Everything needs to meet their needs, etc.!This tool is used to
.The hierarchy of Maslow used in teaching marketing. In order to help understand the motivation of the customers. Marketers will analyze history needs of customers to find out the method of the market.Customers often choose different products than the same products from competitors
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the advantages / disadvantages of
1 tool advantages. Understand the motivation of the customers. Marketers will analyze history needs of customers
2.Know how to conduct marketing. To design the products that meet the needs of target customers have disadvantages
.
This view is a view was considered a perspective which focuses on their own rather than individualism society of collective In the social collective attitude popular.The hierarchy of human needs of Maslow cannot be used with everybody
.The current needs of customers, not according to the hierarchy of needs human
how to use (or prepare how)
Maslow s hierarchy. ' Of human needs
who brought about this hand use and summarized how
.Thesis, the double 2553 College of Commerce Buu
from concept and related literature. In conclusion, the various needs of the People
.They are basic and necessary to the survival of mankind. Needs is what be
created. Use a reinforces the action to meet the needs of residents is
.Fundamentals of human, used for food, slept, as for protection ปกป้องร่างกาย
man to escape from danger. In order to live normally happy from the importance of the accommodation
.Based on this, various organizations in the society, thus the importance in the management of accommodation to employees or people
their resources in the form of welfare
welfare accommodation is provided to satisfy what the organization พนักงานเพื่อ
.The need of people and facilitate extra state of well-being. A safe stable and satisfied
motivation in practice. The welfare thoroughly and suitable to
.Results in the performance, promote the morale, build your faith rite RA, which the company;
Art Co., Ltd. is one of organization emphasizes on the aspects such as well.
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