The study also failed to keep up with the growing popularity of the masue platform and accept them as potential advertising media. Most of the studies about advertising on social networks is focused on all forms of advertising to consumers. By consumers that there is a difference between the two is a little-known has been confirmed by people who also States that display advertisements on social media has not yet been enough research attention. More display advertising has been education. From the point of view that is different from the point of view of their quality, but also by looking at how consumer acceptance. These studies have been made in connection with the Web site, and not only for social networking sites.
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