Abdul R. Ashrafและคณะ(2014)กล่าวว่า

Abdul R. Ashraf, and faculty (2014), said that the value of personal recognition, recognition, benefits realization, in comfort related to saving of time and access to twenty-four hours of the online store, as well as to recognize the value of Web site design and reliability provided by the Web site allows consumers to purchase items online.

Abdul R. Ashraf et al (2014) said. The perceived personal perception of the perceived convenience and time savings associated with twenty-four hour access to the online store. Including recognition of the quality of the site, such as design, reliability and service provided by the website, enabling consumers to purchase goods online.

Abdul R.Ashraf et al (2014) said. Value perceived personal perceived benefits perceived comfort related to save time and access to twenty four hours of online stores.