Environmental factors that affect the customer's main competitor and micro-McDonalds while the macro environmental factors as social factors. Employees affected by the age of the customer base, driving sales growth, which means that the original customer will have grown out of the food. Thus, the employee will need new lead whereas the sales increase in the growth of their new shop opened up in more unusual places will become more accessible to a wide range of customers. However, because of the continuous aging of the customer base to sell, as well as different settings within the local customer base is a different style, such as in Thai chicken and pork burgers are awesome, while employees in the UK have found that beef burger served with a different menu, change the customer shows they catered to the needs of their customers. Although they have ruled all over the world. , There is a decrease in sales because they're business from other restaurants that are more than the overall market growth, as well as the maturity of the customer base with a new restaurant guide. This new restaurant will provide consumers with the option and, therefore, more competitive intensity in McDonald's. The main changes in the macro environment is the social factor considering the trend toward healthy eating, which means that the employee has to provide healthier alternatives to treat the customer as a bird flu as health problems that they need to consider taking chicken off the menu box.Other social chachai employees affected is the FIFA World Cup trophy, which is a global event. During the event, the Burger was held to attract more customers, all of these changes to the environment. Means that McDonald's has changed the way they run their business, such as to modify the menu to meet your goals. The needs of our customers, which will match the set goals to increase sales.
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