3.3 บริษัท กลยุทธ์การตลาดกลยุทธ์การ

3.3 the company marketing strategies.Marketing strategy.• Continue to provide a high level of customer service to existing and potential customers. • Expand direct marketing in a small town. In addition, the store is located in the city.• Developing a promotion for "out of towners". • Offer discounts or savings deposits for which the item is purchased through either honest or online catalogue.• Large items at the market price is higher than the more than a small fraction of what most of the items related to the marketing strategy can be seen to come out of this. One thing that is the standard way that alleged from IKEA, there is a principle in Ibaraki-works in the same way and can be seen in the same manner (picture) in all countries to this allows the operation and advantages that made it possible. -It is argued. -To provide low price and interesting for many people as possible at the base of a marketing strategy, product and price of an item, such as a product. These are the same-there should be a very small for all adaptations-and all the shops. Brand -IKEA-like. The price for the products should be considered low when compared with what the consumers found that in-store competition: the aim is to deliver high value at low prices. Location of IKEA's store in the suburbs of the big cities makes access by automobile mode of transport for the customer. The format stores and come in three different sizes with different size categories. -7 500 to 10 000 articles-and a wide range of slightly different between models of the same store across the country. The sales environment in the store should look basically the same critical dimensions of storage format and design the label and color the same agency in the same level of services, shops, etc., this is intended to provide a shopping experience that is identical, regardless of the city's main shops.But this does not mean ่ said the adjustment was not made in the store. For example, in different stores in a setting where they used to fit the local housing and living conditions over the Central formula-for example-the room with some of the smaller countries, and increasingly in the fireplace of the room settings.Room reservation in Sweden The service level should be the same all over the world, with a staff of about the same everywhere. The concept of the customer role in the IKEA low prices, significant levels of the service: you will be the lowest price is the price the consumer pays for you must choose what is based on the Act on your car and go home. On your own (although the delivery of the home and collecting services expenses are now extensively), IKEA. Advertising and promotion have been dominated by the catalogue; the market is ironic for foreign retailers, but the principle of marketing strategy of IKEA is the marketing tool that is the most important, with 70% of its annual marketing budget was produced in 38 different versions of ta.Ngakan in 17 languages for 28 countries to adjust to all this is created from a standard (same product, same overall information, etc.), it means that the country/region, a relatively small adjustment is actually covered in the list of items to different formats used in different images.Ngakan in a new country is more about IKEA and shopping at IKEA, etc, but all these slightly different fair. IKEA family is not used at all in any market, but the plan is to spread around the world, while it is seen as an important tool in creating relationships with customers of IKEA in the end we have what can be called a promotion and marketing communications, such as advertising, all to send.Sales, direct marketing etc is part of a marketing strategy that national organizations-the central guideline for what IKEA where they are on the market-adjustable text and the proposal to fit the tastes of the local, State, and local competitions of local market, thi.The milk looks at IKEA's marketing strategy conclusion to it (at least in theory) the standard-using the same market in the same way throughout the world-to each country and small shops have the opportunity to adapt, as recognized in the national and local market demand. From the point of view of the standard IKEA is the logic that makes strategy with ' low price ' for many people as possible in a way that is not improvement strategy.

3.3 Company's marketing strategy,
marketing strategy
• Continue to provide a high level of customer service to existing clients and potential.
• Expansion of direct marketing in a small town outside of the stores located
• Develop a pro. Offers in the store for "out of towners"
• Offer. Discounts or savings for those who purchase products through catalogs faithfully or online
• larger market transaction at a price higher than the smaller items that are cheaper than what most associated with marketing strategies. which can be seen to come out of this. One thing that is a standard way alleged by IKEA IKEA is a principle at work in the same way and can be seen in the same way (photo) in all countries to take action. This allows the operations and advantages that make it possible - it is argued -. To keep prices low and attractive for many people as possible at the base of strategic marketing. Products such as products and prices of products. These should be the same - a adaptations- very small for all countries and all brand stores - IKEA - the same price on a product that should be considered low compared to what consumers found. Shops competition: The aim is to deliver high value at a low price. Location of IKEA stores are in the suburbs of major cities, making access by car, the preferred mode of transport for customers. Store forms are standard and come in basically three different sizes with an assortment of different size - 7500 -10 000 articles - and a slightly different form of the same store across the country. Environment that is sold in stores should look basically the same, the important dimension format to store and designed signage display and the authorities in shops, service level, etc. This is intended to provide a shopping experience that. the same regardless Stores located But this does not mean that the adjustment is not made ​​in stores. For example, in the shops vary in the setting where they used to fit the local housing and living conditions, rather than the formula public may - for example - means the rooms are small. Some countries and more small fireplace in the room Britain than in Sweden. The service level should be the same throughout the world, which employs about the same everywhere, the concept of IKEA's customers have the low prices have important implications for the level of service: a low price that you as a consumer. Pay the price you have to choose what is in store operations with your car to go home and assembly. By yourself (Although home delivery and collection service costs are now widely available) IKEA advertising and promotion is dominated by catalog; Marketing Tools is unusual for foreign retailers. But at the core of the marketing strategy of IKEA's marketing tools that matter most to 70% of the marketing budget for the year it was produced in 38 different versions in 17 languages ​​for 28 countries, all adjustments are made. From a standardized base (Same product, same overall data, etc.) means that the country / region tune is actually quite small. Covered in items vary somewhat formats used in different in a new country is more about IKEA and shopping at IKEA, etc. But all these are minor differences justified families. IKEA is not used in all markets. But the plan is to spread around the world as it is seen as an important tool in building relationships with our customers, IKEA finally we have what can be called the promotion and the marketing communications for all. such as advertising, sales promotion, direct marketing, etc. This is part of a marketing strategy, a national organization - the central theme of what IKEA Work needs to be on the market -. Adjustable text and proposals. to fit local tastes and competition in the local market at the local IKEA marketing strategy of conclusion to it. (At least theoretically) standard - Using the same market in the same way around the world - to each country and small shops have a chance to adjust to the perception in the market is national. IKEA local demand from the point of view of standards is a logical strategy to 'low' for 'many people as possible in a way that adaptation strategies are.

3.3 company marketing strategy marketing strategy
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, continue to provide a high level of service ลูกค้าให้ with existing customers and potential.?
- expand direct marketing in a small town outside the city, shops located
.Senior promotion in store for "out of the towners"
- discount offered or deposit savings for the ที่ซื้อ goods through the catalogue as loyal or online!- big market entry price higher than the smaller items cheaper than what most associated with the marketing strategy of the visible to come out now. One thing that is the standard method that allegedly from IKEA.(image) in every country will proceed. This will help the operation and advantages, which make it possible - it is argued.To provide low price and attractive for as many people as possible at the base of the marketing strategies is the product such as product and the price of the product. These should be the same - adaptations -.Brand - IKEA - too. The price of products that should be considered in a low level compared with what consumers find stores compete:The aim is to deliver a high value at a low price. The location of the shops of the IKEA is on the outskirts of big cities make access by car the preferred mode of transport for the customer.- 7 500 - 10 000 article - and varied slightly different between the storage format the same all over the country.The same level of services, etc. The purpose of this study is to provide the shopping experience the same regardless of shops is located. But this does not mean that the adjustment that didn't do in the store.This may mean the room - for example - some smaller countries and fireplace in the setting of England more room than in Sweden. Service levels should be the same throughout the world, with employees about the same everywhere.IKEA role of customers at low prices significantly for the level of services:There will be a low price you as consumers pay the price you need to choose what is in store ดำเนินการก with your car to go home and assemble. Yourself.IKEA advertising and promotion was dominated by the catalogue;Marketing tools that was strange for retailers abroad. But at the core of the marketing strategy of IKEA this as a marketing tool is the most important to 70% of budgets to annual market. It was produced in the 38.17 language for 28 countries. Adjust all of this was created from the base standard. (the same product information by combining the same, etc.) means a country / region adjust is actually quite small.IKEA and shopping at IKEA etc, but all of these have little difference is the family IKEA are not used in all markets.IKEA finally we have what can be called a promotions and marketing communication with all such as advertising, sales promotionDirect marketing, the other is part of the marketing strategy, national organization - based on the threshold in what IKEA position desired to have. The market -.Can adjust the text and offer to fit your taste of local and local competition of local market look at the marketing strategy IKEA. Of the conclusion to that it is (at least in theory) standard.Around the world - to each country and small shops is much more likely to adapt to recognize what is the national market and local requirements. From the point of view of IKEA in standard logic is made with low price strategy ''.'many people as possible in the adaptation strategy will not
.