“กลุ่มแม่บ้านวิสาหกิจบ้านปากคลอง” ค

"The ban Pak Khlong enterprises maid group" is a group of fishermen gathered for a maid to a career with top aquatic product processing. One popular product from the consumer is afraid of fish products and therefore pursue consumer satisfaction with shredded fish product to develop quality products. Respond to the needs of the consumer, leading to the development of the product, known as. Is acceptable and can be sold as souvenirs of the Trang province? How to perform. The information store by using the interviews, which are composed of questions corresponding to the objective. Interview the satisfaction which is divided into 5 levels of consumers in sikao district by determines the size of the sample with a formula of 100 people (1973), Yamane, data analysis using descriptive statistics include the number, percentage, average, and standard deviation. Study results from the interviews of consumer satisfaction with shredded fish product group polices mothers found that the overall satisfaction of the consumer are on many levels (3.64 ± 0.13), such as a very pleasant aspects as appropriate. The beauty of the packaging and flavor of phlitphan etc, and there is a satisfaction in moderate amounts and aspects of shop phlitphan. Summary of the study can improve the quality of fish products, confection and provide excellent service. By increasing the variety of flavors and add a source sells both inside and outside the area.Keyword (Keywords): satisfaction Shredded fish product group Community Enterprise maid ban Pak Khlong.

"Pak Klong enterprise group" is a group of fishermen who gathered to engage in the occupation of processed aquatic products. One product that has been popular with consumers shredded fish product is therefore interested in studying consumer satisfaction with shredded fish product. To develop quality products. Meet consumer demand led to the development of products to be recognized. It is recognized and sold as souvenirs of the province
to take action. Data were collected by interviews with the question of the objective. Interview satisfaction, which is divided into five levels of consumers in Sikao. The sample size was calculated by a formula of Yamane (1973) 100 Data were analyzed using descriptive statistics include percentage, mean and standard deviation
results. Interview satisfaction of consumer products, fish, shredded the group found that the overall satisfaction of consumers at a high level (3.64 ± 0.13 points) as a very satisfactory and appropriate for the deposit. Beauty Packaging And the taste of the product, etc., and have the satisfaction moderate the number and location of the store's
conclusion. Shredded fish product development and service quality even further. By adding rich flavor and sources products both in and outside
the key. (Keywords): satisfaction. Shredded fish product Women's groups, community houses Pak.

"The maid small canal house" is a group that includes ประกอบอาชีพเสริม fisherman to the processing of aquatic products. One product of popular consumer is shredded fish products. Thus interested in the study of consumer satisfaction with products, shredded fish For the development of quality products. Meet the needs of consumers, leading to the development of products to be known. Is acceptable and can be sold as a souvenir of Trang province.How to proceed. Data were collected by interview, which is an element of the question in accordance with the objective. The interview, which is divided into 5 satisfaction level of consumers in Sikao district. The sample size formula calculation of Yamane (1973) were 100. Data were analyzed by using descriptive statistics, including the amount. Average and standard deviation.The study of consumer satisfaction with products from the interview of shredded fish group, it was found that total satisfaction of consumers at a high level. Convert (3.64 0.13 rate), such as were very satisfied with the suitable for gifts, the beauty of the packaging and taste of the product. And there is no difference in the number and location of the shop products.Conclusion Shredded fish products can improve the quality and services better. By season, variety and the sale of products both within and outside the area.Key words (Keywords): customer satisfaction products shredded fish group enterprise community house canal