OTOP นักสู้ชาวบ้าน นักการตลาดชุมชน

OTOP fighter villagers. Community Marketer This is a book about OTOP goods play to build understanding and to initiatives in preparation of goods and services. Preparation of the item in the model for conservation, local wisdom, "one Tambon, one product" is one approach to creating prosperity, communities can enhance the well-being of the people as a community. By manufacturing or managing existing resources into local quality products. Have their own unique strengths that corresponds to each local culture. Can be sold in both domestic and overseas markets, with the basic principle is?1. local wisdom global (Global Yet Local).2. self-reliant and creative thinking (Self-Reliance-Creativity).3. the creation of human resources (Human Resource Development).Product it means the product is not alone, but as a process of thought, including the service. The conservation of natural resources and environment. Thailand-wisdom healing Tourism Cultural traditions to promote local wisdom. To learn and Exchange to become a quality product. Highlight Point of sale known widely across the country and around the world.

OTOP fighters locals Marketers community This book about OTOP products to create an understanding of how to take the initiative in providing goods and services. The preparation of the product in the form of local conservation "One Tambon One Product" is one approach. To create prosperity for the community to enhance the well-being of the community for the better. By producing or managing the resources available locally. Into a quality product. The unique features of its own. In line with the local culture Sold in both domestic and international markets, with the three basic principles, namely
: 1. Traditional Knowledge International (Local Yet Global)
2. Self-reliance and creativity. (Self-Reliance-Creativity)
3. Creating HR (Human Resource Development)
product. Means not only a product but a process that includes the service. Caring for the environment and conserve natural resources. Keeping wisdom Thailand Tourism, culture and the local elite. The knowledge to become a quality point of sale has featured widely known across the country and around the world.

OTOP fighter villagers, marketers community, this book about the product OTOP create understanding in order to initiative in creating products and services. The goods are in the form of wisdom. "One tambon one product" as the guidelines for one. To create prosperity to the community to raise the status of the people in the community better. By the production or management are available locally. To become a quality product. The identity of the self. In accordance with the culture in each region. Can be sold in both domestic and international markets. The basic principles 3 folds.1. Wisdom to international (Local Yet Global).2. Self-reliance and think creatively. (Self-Reliance-Creativity).3. Human resource development (Human Resource Development).Products, not only products but a process the ideas include the service. Care of natural resources and environment, keeping the Thai tourism, culture, tradition, further wisdom. Share and learn to become a quality product, feature point known widely throughout the country and around the world.