Singha beer will highlight the image and the main target groups are the first clear your prices. Therefore, Singha beer, so place the POSITIONING of Singha beer in the emphasis on consumer lifestyle is.
Singha Beer is focused image and the main target is the first router to clear. So beer POSITIONING put the beer in the consumer-oriented lifestyle is key.
Lion beer is also the main target and the character of clear, so the Singha put POSITIONING of packaging in the consumer groups focused on lifestyle as the core.