There is no exclusion of new business. New business unit can come in free and competitive in the market, the business unit was not successful, it can be removed from the market.
No discourage the entry of new businesses. The new business can compete freely in the market. And the business units that are not successful, it can be easily removed from the market.
No discrimination in the new business. The new business unit was able to compete in the market freely. Business unit originally didn't succeed, it can be out of the market easily.