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From the above reasons, the above mentioned in a research study in the subject to. The intention of the consumer by this article Researchers use to review all 39 articles from the database ebscoemerald UMI, etc. This article is a simulation model "causal factors that affect consumer buying products in the intended country of Thailand", which has developed a model appropriate to the intended purchase of beneficial to businesses that want to apply this strategy to take on the competition with violence and when the consumer decision process changes.

From the above mentioned in the above, the researcher interested in the subject. The willingness of consumers to purchase this article. The researchers used a literature review of 39 articles from the database ebscoemerald UMI etc. This article is about the simulation model. "Factors that affect the willingness of consumers to buy products in Thailand," which has developed a model of intent to buy the right to benefit businesses. Who want to use this strategy in a business competition with high intensity and when the decision of consumers to change.

From the reasons mentioned above, the researcher interested in studying in the story. The purchasing intention of consumers in this article. The researcher used literature review articles from all 39 database ebscoemerald UMI etc."The causal factors affecting the intention to buy products of consumer society." The development of model intended purchase appropriate to benefit the business enterprise.