the concept of the market and the meaning of market
The market is moving goods or services from the manufacturer to the final consumer through the medium or not satisfied, and the time to meet the needs of our customers through various activities from pop-up above.1. Activities as the products and services to consumers who have a final performance that contains the
· mix of the market (the planning and development of products, pricing, marketing channels, marketing and promotion)
·, market research, and other
2. The needs of consumers, or satisfied, the market will need to try to meet the needs of the consumers are always
3.Last of consumers means that consumers who purchase goods to their own consumption or use in the household, it is not the purpose of products will be used in the manufacture and sale or for business.4.The movement of goods and services, i.e. market will need to have a moving goods and services from the manufacturer to the final consumer, it will cause the exchange trading (consumer or customer) to the sellersuch as the Production Work desk is an event that changes shape of wood processing, in the form of a table with the sand paper, nails, color, and so nice to have a shape
These activities which are considered the subject of the production, but if that is what you want to produce working table, and brought it out into the market, it is a matter of the market
the marketing (of Function Market)
The role of the market means that the goods and services that have been removed from the manufacturer to the final consumer, which is the most important:
1.The market analysis is concerned with the assessment of the nature and the process of buying behavior to consumers.2. In the Exchange is a matter that is associated with the details of the purchase, sale, lease, hire, and
3.The facilities are subject to the relevant standard for the product information, and the risk of
4.The mix of the market, or can be called a "Marketing Mixs", which is considered to be the backbone of the market consists of 4 main sections as follows:
- products (Product) products (Goods) and services (Service)
- The Price Range (Price)
- the Distribution (Place)
- Marketing Promotions (Promotion)
The market will be made to expand the business, there is a need to have a business, because the development and product updates at all times to keep the market and to access the needs of the BuyerMake a set of medium to distribute products to the market and to the promotion of the market related to the use of advertising, public relations and sales promotion
5. market research is related to the data analysis of the market and that is associated with the market in order to help understand the needs of consumers, manufacturers,
6.The communication is a subject that is associated with the communication within and outside the organization
7.In the face of social responsibility as a matter relating to the needs of the society, such as the safety of the consumer goods in the business ethics, etc.
evolution of the market can be divided into 3 major age is
1.The production is the generation of the third generation began to take their machinery and tools to help increase productivity and potential in the production, in the era of this is called "Market" in other words, the seller or manufacturer.2.The Sales era is the generation of the revolution and the development of industry is a very powerful, in the production and the higher volume of goods higher than the amount of the market in the age of this, it is the purchase of or calledIn other words, it is a market with competition between manufacturers or vendors in order to sell their products to consumers, often with the sale of products by using the advertising and sales promotion to sell to more
3.The market is the market of the current era, it is a focus on the production of goods to meet the demand of consumers, and to pay attention to oversight of the business profitsTherefore, the market is called "The market", where the Buyer or consumer marketing is not aimed at the sale by using the sales of advertising and the promotion only, but will focus on the other, such as additionalMarket Research, product development, pricing, etc.
The Planning Strategy (Strategic Planning)
The strategy is available at the high-level executives of which will be associated with the process of the administration and to the development of living conditions in the interim between the business strategy has the advantage of the market opportunities of the Company.
the Planning Strategy is divided into 3 major components:
1.Duties of the business (Company Mission)
part of the duty of the Company to be the most effective manner is important 4 ways:
focus on marketing intensity and follow specific
2. Objectives and goals of the Company (and Objectives Goals)
objectives and goals of any business will be set up in advance before the operation and must be configured to comply with its obligations (Mission) activities.
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