This research aims to: 1. to compare the operational service with proactive behaviour variables, psychological and social characteristics of the employee groups and overall better tag with a different cheese wasangkhom.2. to study the interaction between the psychological and social characteristics that affect the behaviour of employees, good practices proactive service tag and a group that has different wasangkhom cheese. 3. in order to predict the behavior of proactive service operations with variables, psychological and behavior characteristics of social good tag. Samples used in the study is that the customer service representative in the customer service tag number 26 branches around the country well, both men and women, the number of 300 people. The tools used to collect the data in this study consists of 9 steps: General information (General style sheet wasangkhom) The questionnaire aims to behavior mental characteristics: the future-self control. Loyalty towards the organization. Motivation to seek practical and proactive attitudes questionnaire about service characteristics, including the support of social enterprise, social transfers and queries about the behavior of all proactive service to analyze data using statistical tests t describe statistics (t-test) and (F-test) F test statistic, statistics, two-way ANOVA (Analysis of Variance Two-Way) statistics, regression analysis, multiples the sequences (Hierarchical Multiple Regression Analysis). The research results showed that: 1. the relationships between variables and found a style aimed at the future. – Control and support from their organization that affect the behavior of all proactive service in small groups: an employee with a master's degree. (P < .05) and found 2. relationship between variables of loyalty towards the Organization and social transfers affect the behavior of all proactive service in small groups: an employee who is age 1-5 years and 10 years of seniority (P < .05) and found between the 3.Variables of motivation to be successful with a hunger for recognition, an enterprise that the atmosphere can affect the behavior of all proactive service in small groups: employees, level of study, master's degree and who have a position. Retention (P < .05) 4. find the predicted behavior for all proactive service found that mental style 4 variables variables can predict the behavior of the proactive work of the employee, the better tag has a 5.7 per cent predicted significant support from poor organization and realization.The drug organization, and so in small groups by interpreting a maximum in the male group. The prediction is supported by the Organization and recognized in the Organization interpreting Service is a minimum in the Device Group with no significant prediction is found a significant statistical level .05 when social behavior variable 3: support from the Organization's political inheritance.Ngakhom awareness in the Organization added a selection of juices, add 2 to control the influence of the variables in the order 1, it appears that the social set of characteristics can predict the behavior of the proactive work of employees well, the tag has a 14 per cent predicted significant. Hunger for achievement motivation Attitudes towards proactive awareness services organization and atmosphere in small groups for all types, predict increased. By doing this, the highest rise in the male group, with a prediction that is aimed at the future style. -Self control Hunger for achievement motivation Organizational support and recognition, the atmosphere in the Organization interpreting the lowest increase in the female group with a prediction that is proactive attitudes towards services is recognized in the organization.
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