บทที่ 4แผนการตลาดการบริหารการตลาดขอ

Chapter 4The marketing plan.Marketing management of current flower shop flower shop on market category, the predominant race, khami, and there are those who succeed in this undertaking. It requires knowledge of the market and marketing know-how can be applied to suit the business situations that has changed constantly. Even in the flower shop is not a big business, but it can make a profit to the owners as well. Entrepreneurs must be able to cope with the changes in the current economic times.The meaning of market and marketing. Market (the Market) is a group of individuals or organizations that have a need and have the power to buy goods and services such as maid's working group. Student teams perform common tasks Marketing (Marketing) is to operate in businesses that make moving goods or services from the manufacturer to the consumer or user by a bun focuses on responding to the needs of consumers and at the same time, achieving the objective of the joint venture.-Market of flower shop is a group of people, including a group of people who love flowers must be kandokmai and the exotic, such as groups of teenagers. Working age Students and tourists to Sir phai-Marketing of the flower shop is a joint venture of the target group, from business planning and marketing strategy to move the 4Ps. Flower shop from the producers to the consumers. By focusing on a bun to meet the needs of consumers in areas such as beautiful, durable and cost-effective. At the same time, it makes the business. Flower shop has objectives of the parties.The elements of the market. The market consists of1. an analysis about the need (Need) needs (Wants) and want to buy (Demand) of the target market. For example, the teen beauty Their persistence in the purchase and or tourists who like exotic flowers. These people are able to buy flowers in the budget to get your design and we wanted to be.2. the business offers (Product) to meet the needs of the target market (consumers) that flower shop to meet business objectives.3. a valuable flower shop's items (Value) to the consumer's satisfaction (Satisfaction) and quality (Quality), and can take into consideration costs (Cost) in the price of goods produced or released for consumer purchase.4. market (Market) is a joint venture. Flower shop operator is targeting people to consume the goods can buy any sex. Of all ages. The main group is the working age. Teens and tourists who want to buy Omnia phai or want to.5. process from 1-3, called the marketing processes (Process Market), which may be regarded as a core marketing concepts. (Core Marketing Concepts) of flower shopMarketing mix strategy (the Marketing Mix)Flower shop business marketing strategy defined by the marketing mix strategies or 4Ps marketing tool to achieve marketing objectives placed by four elements as follows:1. strategies for the products (Product Strategies)On the difference of the products (Product Differentiation) by offering products that are natural raw materials, flowers, laran came to produce such as the flower as the main raw material in the production of components with high-quality ingredients are used. Choosing the type of different types of flowers including a beautiful artificial treatment information on the packaging is beautiful, which is different from a flower shop across the street market and focuses on product development are. Brand and label label (Brand and Label) Picture Show: branded products. Flower shopPricing strategy (Price Strategies) ในการกำหนดกลยุทธ์ด้านราคาสำหรับร้านดอกไม้ ผู้ประกอบการเริ่มต้นจากการวิเคราะห์ราคาของคู่แข่งขันทางตรงในตลาด ได้แก่ ร้านดอกไม้ทั่วไป โดยแต่ละร้านมีการนำเสนอผลิตภัณฑ์แตกต่างกันออกไป ใช้กลยุทธ์การตั้งราคาสูงและตัวผลิตภัณฑ์มีขนาดหลากหลายเป็นหลัก ซึ่งค่อนข้างสูงเมื่อเทียบกับคู่แข่งรายอื่น ในขณะที่ร้านดอกไม้ ของเราใช้กลยุทธ์ราคาสินค้าเหมาะสมกับคุณภาพ เป็นแนวทางที่ช่วยให้ ร้านดอกไม้ สามารถกำหนดราคาของสินค้าที่เหมาะสมกับสภาพการแข่งขันคือขายในราคาช่อล่ะ150 บาท และเหมาะสมกับกลยุทธ์ด้านผลิตภัณฑ์ร้านดอกไม้ ด้วยเหตุนี้ ผู้ประกอบการทำผลิตภัณฑ์จึงใช้กลยุทธ์ในการสร้างความแตกต่างโดยพัฒนาและนำเสนอผลิตภัณฑ์ที่มีความโดดเด่นและแตกต่างจากคู่แข่งขันรายอื่น Therefore, the target group, so that consumers can learn to value in the product. Under the price-level target consumers are willing to pay, so flower shop pricing strategy in the medium. In order to send a signal to consumers through product placement of flower shop.The distribution channel strategies (Strategies Place) The selected location is considered to be the most important factor is a factor in doing business, so the flower shop is the basis for selecting a restaurant location. In order to be able to reach consumers, we have the best selection in town area, established acts. Because it is in town, and tourists come good. These places are where consumers interested in convenient locations and easy enrolling consumers of all ages.Business area map Picture Show: business area map Picture Show: model shop Distribution of flower shop that entrepreneurs have to contact with areas already.The strategy of the campaign (Promotion) Market penetration strategy (Market Penetration) that focuses on branding, in the consumer's mind. Using marketing communication tools the the buron (Integrated Marketing Communication) in order to achieve the purpose of marketing and branding, known as the consumer target groups. (Brand awareness) and understanding on the products (Product Knowledge), as well as giving consumers cause to repeat purchase and loyalty in brand has in the end.The marketing campaign. Advertising (Advertising), to create an awareness for the brand (Brand.

CHAPTER 4
Market
Management's current market florist flower shop category B are very competitive. And there are those who succeed in this venture. Therefore, it requires knowledge of marketing as well. And market knowledge can be applied to suit different circumstances. The business is changing all the time. Even in the florist business, not big business, but it can make a profit for the owners as well. The operator must be able to cope with the changing of the current economic
implications of the market and marketing
Market (Market) is a group of individuals or organizations that have a need and have the power to buy goods and services, such as women's groups working students. General Worker
Marketing (Marketing) is to carry out various activities. In the movement of goods or services from the manufacturer to the consumer or the consumer. By Mun meet the needs of consumers and at the same time achieving the objectives of the business with
- the marketing of flowers is a group of guests, including a group of people who love flowers, flowers, pleasant and exotic like teenagers ages. Working students and tourists To Surprise
- Flower Market is in operation. In business since alternative target 4Ps marketing strategy to make the movement of goods, a florist from producers to consumers. By autism focused on the needs of consumers in areas such as durable, useful, and cost savings. Meanwhile, it makes business Flower of the business objectives set by the market. The market consists of first. Analysis on the need (Need) requirements (Wants) and demand (Demand) of the target market. For example, Teen beauty needs Retention and Or tourists who like exotic flowers. These individuals can buy flowers at affordable prices. It has been that we want and design your own two. Businesses have to offer (Product) to meet the needs of the target market (consumers), that florist for distribution to the Company's objective, third. The florist valuable goods (Value) makes consumer satisfaction. (Satisfaction) and quality (Quality), and to take into account the cost (Cost) for the production or retail price for consumers who have purchased four. Market (Market) is a flower shop operators to target a consumer, can be purchased by a consumer, all age groups will be of working age, teenagers and tourists who want to buy Surprise. Or 5. The process, known as the 1-3 market (Market Process), which could be called as a primary marketing concept (Core Marketing Concepts) of the florist 's marketing mix (Marketing Mix) florist. Strategic Marketing Business Using strategic marketing mix or 4Ps as a marketing tool to achieve marketing objectives laid down. The four elements are as follows : 1. Strategic Products (Product Strategies) focused on the different types of products (Product Differentiation) by offering products. Let's Flower Shop The natural ingredients used to produce such flowers as the main raw material in production. The choice of quality ingredients. The use of various kinds of flowers. As well as keeping a beautiful artificial profile Ontario. And beautiful packaging, which differ from the florist. Are available in the market. And focus on product development, with a new brand and label (Brand and Label) image: Brand florist pricing strategy (Price Strategies) to determine the pricing strategy for the florist. Entrepreneurs starting from the analysis of direct competitors in the market include florist in general. Each store has a different product offerings away. Higher pricing strategy and product size range is. Which is quite high compared to the other competitors. While the florist Our strategy Reasonable prices. An approach that allows the flowers to set the prices of goods suitable match is sold in bunches at 150 baht and the product strategy florist this reason, operators making use strategies to make a difference. both by developing and offering products that are unique and different from competitors so. In order to target consumers can recognize the value in the product. Under price-level target consumers are willing to pay a florist uses a pricing strategy in the medium. In order to signal to consumers aware of the product. Flower strategies, distribution channels (Place Strategies) to choose the location is the most important factor in the business, so the flowers are the criteria for choosing a location to set up shop. To reach consumers, we selected the best area in the center of founding the business. Because in the city and tourists come to me. Such a place would be where the consumers are interested in easy and convenient locations favorable for consumers of all ages acquisitions map image: Map business image: model shop distribution florist. The operator then contacted area is complete promotional strategy. (Promotion) strategy to penetrate the market (Market Penetration) focused on branding. In the minds of consumers. Using communication tools, marketing integration (Integrated Marketing Communication) for the purposes of marketing, branding and services, known as the target consumers (Brand awareness) and understanding of the products (Product Knowledge. ) as well as make consumers repeat purchase and brand loyalty in the promotion, marketing and advertising. (Advertising), to create an awareness of the brand (Brand.

Chapter 4

. Marketing planMarketing management of the flower shop, flower shop, the current marketing type ขมี race ready. And there are those who succeed in this venture. So it requires knowledge of the market as well.Business is changing all the time. Although business in the flower shop is not big business but it can make a profit to the owner as well.Definition of market and marketing
market (Market) is a group of individuals or organizations with the needs and มีอำ Na buying goods and services such as Group of women workers, students, the ranks of the employed general
.Marketing (Marketing) is the operation. In the business of moving goods or services from producer to consumer or user.- the marketing of flower is a group of individuals, including the group of people that want to favorite flowers and exotic flowers like such as A group of teenagers workers, students and tourists to surprise
.Marketing of flower is the business activities. In business since the choice target marketing strategy 4Ps to the moving goods, the flower shop, from manufacturers to consumers.Such as beautiful, durable, useful, and save cost. Meanwhile it makes business. The flower shop can achieve the purpose of business location with
.

the elements of marketing, marketing of
1.