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• The brand is recognized by consumers
•. A famous brand
• Mix features the iPod into the iPhone makes old customers of the iPod is not the iPhone
• strategy in business with Apple app store + iTune a tool to drive market Apple iPhone and increase customer engagement by. discounted 30% when customers buy music or application via iTune and Apple also have Free download available in many (Apple has 65,000 appication on the App Store and has been downloaded 1.5 billion times in one year)
• iPhone is the first. the operating system A full range of computer applications developers. Invented or operating system to be creative to make business under the Apple brand built up plenty Application
•. A good advertising
• Every year, every year, Apple is Apple will release the new technology and new features that competitors can win easily
• iPhone with iTunes to download music directly.

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