Action Research is an applied schol

action research is an applied scholarly paradigm resulting in action for continuous
improvement in our teaching and learning techniques offering faculty immediate classroom
payback and providing documentation of meeting our educational responsibilities as required by
aacsb standards. this article reviews the iterative action research process of planning, acting,
observing,.reflecting and revising in which faculty / researchers collaborate, openly communicate,
critically analyze, reflect and relate their classroom practice to theory. an innovative
experiential learning activity (bake sale) designed to teach marketing concepts to principles of
marketing students is used to illustrate the action research process.
Keywords: action research, pedagogy,.active learning, experiential learning

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Action Research is an applied scholarly paradigm resulting in action for continuous
improvement in our teaching and learning techniques offering faculty immediate classroom
payback and providing documentation of meeting our educational responsibilities as required by
AACSB standards. This article reviews the iterative action research process of planning, acting,
observing, reflecting and revising in which faculty/researchers collaborate, openly communicate,
critically analyze, reflect and relate their classroom practice to theory. An innovative
experiential learning activity (Bake Sale) designed to teach marketing concepts to Principles of
Marketing students is used to illustrate the action research process.
Keywords: action research, pedagogy, active learning, experiential learning

Action Research scholarly paradigm is applied resulting in an action for continuous improvement in our
teaching techniques and learning offering immediate classroom faculty
payback and providing documentation of meeting our educational responsibilities as required by
AACSB standards. This iterative Action Research article reviews the process of planning, acting, observing
,reflecting and revising in which faculty/researchers collaborate, communicate openly,
critically analyze, reflect and relate theory to practice their classroom.
An innovative experiential learning activity (Bake Sale) designed to teach concepts to marketing Principles Marketing
of students is used to illustrate the action research process.
Keywords: Action Research, pedagogy,Active learning, experiential learning