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Advertising is an important tool in communicating to the consumer group. By reason of the goods or services or used to motivate (Liberal, jewel, 2538 (1995) siriwan suratepin: 4), which corresponds to the research of Dr. Seri Wongmontha (1992) said a mass media advertising to motivate consumers (motives) means "motivation, feelings or consumer behaviour and the display is the stimulation of demand can be divided, by definition, a type 3 (Martin M. Pegler, 1983).1. the reasons for incentives (Rational Motive) in terms of price, service, care and attention, which is extremely important, because consumers make fashion goods to think before buying more fashion items. 2. motivation, emotional (Emotional Motive), have come to success, love, status and social acceptance, which purchase foreign consumer goods fashion to meet one of the requirements. Emotional motivation do not need to have an orgasm before, why should yathueng. 3. incentives foster (Patronage Motive) should be buying goods from the channel which, like department store, online and tv channel list. Such decisions may be  there is no reason. Bushing  string  Pedro yard opening important factors  Kross  bearing decisions. Sheri price, quality, and Lamberton  comfort "

Advertising is an important tool to communicate to consumers. By reason or features of the product or service used to persuade (Siriwan Serirat, 2538: 4), which is consistent with the research of Dr. Pholyasrisawat (1992) has said. Media is the media going on. To attract consumers (motives) means "The motivation for consumers to express their feelings. Actions or behavior And a spur demand Can be classified into three types, defined by (Martin M. Pegler, one thousand nine hundred eighty-three)
1. incentives reason (Rational Motive) regarding prices, care, services, applications which have a strong emphasis on fashion. Because consumers to think before buying more fashionable
second. Incentives emotions (Emotional Motive) to make it to success, status, love and social acceptance. Consumers are buying fashion products to meet the needs of one. Motivated emotionally not require introspection about why the previous
three. Incentives Foster (Patronage Motive) should shop from where channels such as department stores, online and via television. Such a decision may be  realistic. Many of the specific    protective factors important   decisions such as price, quality and convenience. "