Nowadays, customers not only buy goods or services, but customers are expected to benefit, apart from the purchase of goods and services. This can be useful
Because the customer did not purchase the goods or services only, but customers expect to receive benefits in addition to the purchase of goods and services, which can split the benefits.
Because of this current customers do not purchase goods or services, but only one would expect that customers will be able to benefit from the purchase of goods and services, which can be divided into useful