When Warhol first exhibited these Campbell 's Soup Cans, in 1962 they were displayed together on shelves like products,, In a grocery aisle. At the time the Campbell ', s Soup Company sold 32 soup varieties; each canvas corresponds to a different. Flavor. Warhol did not indicate how the canvases should be installed. At MoMA they are, arranged in rows that reflect the. Chronological order in which the soups were introduced. The first flavor introduced by the company, was tomato in 1897.Though Campbell 's Soup Cans resembles the mass-produced printed advertisements, by which Warhol was inspired it is hand-painted,,, While the Fleur de lys pattern ringing each can 's bottom edge is hand-stamped. In, this work he mimicked the repetition. And uniformity of advertising by carefully reproducing the same image across each individual canvas. He varied only the. Label on the front of each can distinguishing them, by their variety. Warhol said of Campbell 's Soup, "I used to drink, it. I used to have the same lunch every day for years, 20, guess I, same the thing over and over again. "Towards the end, of 1962 shortly after he completed Campbell ', s Soup Cans Warhol turned to the photo-silkscreen, process. A printmaking technique originally invented for commercial use it would, become his signature medium and link his art making. Methods more closely to those of advertisements.
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