การวิเคราะห์โอกาสS-Strength: เมื่อด

Analysis of the opportunity.S-Strength: when viewed from the consumer behaviour. See how the strengths of is to give priority to supplying restaurants, beautiful and clean and attractive for business or pleasure, first, that the impressive service and customer-friendly, it is also important to make customers love the brand without interest for the price. The value of the store, it allows us to set high prices up over the general store, in connection with the training of employees as well.W-Weakness: ในตอนเริ่มต้นยังไม่มีลูกค้าประจำ จึงต้องใช้กลยุทธ์มากขึ้นในการโปรโมทให้ลูกค้ารู้จัก หรือทำโปรโมชั่นต่างๆ สัก 3-4 เดือน โดยต้องยอมลงทุนในส่วนนี้มากหน่อยO-Opportunity: เมื่อสำรวจแล้วพบว่าร้านที่เป็นคู่แข่งส่วนมากไม่ได้บริหารด้วยตัวเจ้าของร้านเอง อาจทำให้ พนักงานในร้านส่วนมากขาดระเบียบวินัยในการบริการ โดยเราสามารถพัฒนาในส่วนนี้ให้เหนือกว่าได้ ร้านน่าจะมีโอกาสดีที่จะสร้างความประทับใจให้ลูกค้าได้ไม่ยากT-Threat: an opportunity to build a new brand, it is going to be quite difficult, because the competition is quite intense and usurp the high business area. Make a good location for a high price and it will be launched in the bar if you don't have a good rapport first.Marketing strategySTP analysis.S-Segmentation: a group of people who drink coffee and eat cake.T-Target: is eastward focused target market consumers with a medium to high purchasing power could be businessmen or workers, students and even tourists who want to relax, or you're looking for a clean and pleasant atmosphere create a comfort in working or reading.P-Positioning: shop is a medium priced coffee group in the market. But focusing on the consumer will not cease from the store's atmosphere and décor, attentive and friendly service. For those looking for a relaxing atmosphere sitting sitting reading a non-rush, which is considered relatively high towards the Middle.

Analysis of the
S-Strength: When viewed from the consumer behavior. To see what strengths is to cater to the shop to have a beautiful and clean, and the convenience of our customers first. This impressive and friendly service to customers is another important factor to make customers love the brand is not much interested in the price. Our values, thus allowing us to set prices higher than general stores which we will have to organize training of employees as well as
W-Weakness: In the beginning, there is no regular customers. It requires more strategy to promote the client know. Or promotion in a 3-4 month have you invested in this little
O-Opportunity: The survey found that the store is most competitors are not managed by the owner of the store itself may cause. a lack of discipline in the service. Applications can be developed in this section is to prevail. Stores will have a great opportunity to impress the customer is not difficult to
T-Threat: the opportunity to create a new brand is going to be quite difficult. The competition is fierce and the competition in the business area high. Put in a good location Prices are high and hard to launch in that if they do not have a good rapport before
marketing strategy
analysis. STP
S-Segmentation: A group of people who drink coffee and eat cake
T-Target: target market oriented towards consumers who are buying a moderate to high. It is a business student who wants to work or leisure travelers. Or looking for a clean and pleasant atmosphere, creating comfortable working or reading
P-Positioning: coffee shop in the middle price range. But the focus impress consumers from decor and ambience of the restaurant and the service attentive and friendly. For those who want to relax in the ambience sitting reading. Non-hustle Which is in the middle rather high.

Brand new opportunities to build up a possible quite difficult. Because of severe competition and competition in business area high, in the area for good.Opportunity analysis
S-Strength:When viewed from consumer behavior. To see the strengths of the importance of the shop and is beautiful and quite entertaining the clean and the convenience of customers first.The value of the store, thus allowing us to price higher than common store. The store will be training regulation of employees as well
.W-Weakness: in the beginning there is no regular customers. It must be used more strategies to promote customers to know or do promotions. A 3-4 months. It must invest in this section a
O-Opportunity:When the survey and found that the shop is not managed by the owner of rival, may make a store employee most lack of discipline in the service. We can develop in this section to be superior.T-Threat:Brand new opportunities to build up a possible quite difficult. Because of severe competition and competition in business area high, in the area for good.Marketing strategy analysis of STP

S-Segmentation:? A group of people who drink coffee and eat the cake
T-Target:Market target focus on consumers buying medium to high. May be businessmen, students, workers, or even tourists to recreation. Or looking for a pleasant atmosphere. Clean.P-Positioning:The coffee shop, moderate price in the market. But the emphasis on impress consumers from decorative atmosphere of the store and attentive service and friendly. For those who get away with the atmosphere, sitting work.Leisurely, which is in the middle level quite high
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