To demonstrate that global evaluati

To demonstrate that global evaluations alter evaluations of particular attributes requiresan experimental approach. There have been two sorts of experimental studies in this area. One type employs adjectives rather than persons as the stimuli (e.g., Anderson, 1974; Asch, 1946). This research supports the generalization that the evaluative rating given to a trait adjective is a function of the total adjective set in which it is embedded. In a sense, then, the global evaluation alters the evaluation of a particular attribute

Global evaluations to demonstrate that Alter evaluations of particular attributes requires
an Experimental approach. There have been two sorts of experimental studies in this area. One type employs adjectives rather than persons as the stimuli (eg, Anderson, 1974; Asch, 1946). This research supports the generalization that the evaluative rating given to a trait adjective is a function of the total adjective set in which it is embedded. In a sense, then, the global evaluation alters the evaluation of a particular attribute.

To demonstrate that global evaluations alter evaluations of particular attributes requires
an experimental approach. There. Have been two sorts of experimental studies in this area. One type employs adjectives rather than persons as the stimuli. (e.g, Anderson 1974;,, Asch 1946).This research supports the generalization that the evaluative rating given to a trait adjective is a function of the total. Adjective set in which it is embedded. In, a sense then the global, evaluation alters the evaluation of a particular attribute.