จากการแข่งขันทางธุรกิจที่รุนแรงเพิ่

From the intense competition in the business increases. Mobile phone service provider company, the leading dedicated resource in order to increase their market share, and various strategies are used almost all of the. In the future, users of mobile telephones or target group that has the right to choose using a mobile phone. The user will choose the provider that impressed or provide the best service possible and individual service providers must have a strategy or tactics that will need the incentive to convince users of cellular services using their service. In order to maintain the old user base with ourselves for a long time not to use the services of a third-party service providers in order to increase sales and build loyalty to your business, so the purpose of this study to analyze the patterns of. The quality of service that recognize, value realization, Enterprise image, satisfaction. That affect the loyalty of users of mobile telephone services from the local and foreign literature review related to be applied to the country's mobile phone service Thailand.

The intense competition has increased. The company provides mobile services The dedicated resources in various areas to increase their market share and are adopting various strategies used in almost every aspect. In the future, mobile users or groups. Which have the right to opt for the more mobile. Users will select a provider or providers best impression. And each provider must have a strategy. Or tactics to convince incentivize users to use mobile services. In order to maintain the service with their old address for a long time not to use the services of other service providers to increase sales. And loyalty to the business. The purpose of this research The analysis of factors Perceived service quality, perceived value, image organization, satisfaction. That affect the loyalty of mobile users. Review of the literature related to both domestic and international, can be applied to mobile operators of the country.

Competition from the serious business increased. Mobile service provider Both dedicated the resources in various areas. In order to increase the market share of the self and the different strategies used almost in every aspect.Which has the right to choose to use mobile phones. Users will choose a provider to impress or provide the best service. Provider and each have strategy. Or tactics to convince motive.In order to keep the old subscribers with themselves for not to change to the other of the carrier to increase sales. And build loyalty to business. Therefore, the purpose of this research.Service quality perceived,Perceived value, the image of the organization,The satisfaction that affect the loyalty of mobile phone user. From a review of the literature both at home and abroad related to can be applied to the service of mobile phone