1.1.Background ไอศกรีมเข้าสู่ประเทศ

1.1.Background Ice cream into the Thai nation for the first time, when no evidence is clearly noted that he began in the end of the reign of the first type 5 official ice cream man ice cream is cold Thai familiar sweet made from sweet water or fruit juice to spin cool until hardened and in addition there are various ice cream to choose from, there are also top shopping has forced more than 30 types,ด้เลือก put the Fried ice cream on to eat ice cream complimented such. Sherry ball wopping cream Almond slice Cashew nut balls, or m & m dressing grade water fafoen chocolate coconut water tamet PAP thought strawberry sauce, sauce, cat la Munich, chocolate sauce. Krakow, and much more. In the current trade group several categories, such as ice cream, Plain ice ceam, Chocolate, Fruit, Nut, Frozen, Custard, Ice Cream, French Custrad French Ice cream, Sherbet Fruit, Soft Serve Ice Cream, Confection, Ice Cream and Ice milk Fruit Rainbow. In the midst of economic problems beset Thai people want more emphasis on savings, however, Restaurant business also have a tendency to grow continuously. As a result of the trend to dining out add up. Need to change the atmosphere, to relieve stress and to seek happiness in your family or group of friends. The restaurant food is a kind of sweet foods that get attention and gained popularity in the intake from the people is very common, it is the ice cream. Ice cream is a snack that is high in energy consumption depends on the raw material used to make suitable for growing children or people who want to add weight to the current production of ice cream by Thai people as Thai wisdom from fruits and herbs of the Thai people, such as fingernail banana farming.Passion fruit ice cream, or custard apple pulp discography from flowers such as roses, ice creams and a lack of interest and huai to expel is one of the problems with Roselle ice cream are popular because of the current global warming crisis. The Earth's temperature rise The weather is warming up to the ice cream business, one that is attractive and is gaining popularity. จากสภาวการณ์การเจริญเติบโตของร้านไอศกรีมที่เพิ่มขึ้นอย่างรวดเร็วประกอบกับการปรับปรุงผลิตภัณฑ์ในด้านรสชาติที่เพิ่มขึ้นเพื่อตอบสนองต่อความต้องการของผู้บริโภคอาจจะส่งผลต่อการตัดสินการเลือกใช้บริการร้านไอศกรีมของผู้บริโภคได้โดยงานวิจัยดังกล่าวจะนำปัจจัยต่างๆ ที่ส่งผลต่อการตัดสินใจการเลือกใช้บริการร้านไอศกรีมของผู้บริโภคได้ โดยงานวิจัยดังกล่าวจะทำให้ทราบถึงความต้องการของลูกค้า ทราบถึง ข้อมูลในการตัดสินใจเลือกใช้บริการร้านไอศกรีม ทราบถึง ผลตอบแทนหรือความเป็นไปได้ในการที่จะประกอบธุรกิจร้านไอศกรีม และเพื่อให้ทราบถึง สิ่งที่มีอิทธิพลต่อการเลือกใช้บริการร้านไอศกรีม So I think I'd like to set up business, it's my favorite because it is mabuffe to eat ice cream. Helping hundreds of offerings. Stress Such passion is inspired to open their own business as a buffet.I chose to open a joint-venture restaurants buffet style cream cream, beautifully handmade. Home University Mae FA Luang sub-district, land area khotphon tha Muang District, Chiang Rai province.Because the area has a number of halls of University students, many stay at Mae FAH Luang and the area is not yet open for business dinners, ice cream store in progress. Ice cream shop, mainly because of the fried and deep fried ice cream.For space to explore what kind of ice cream shop in front of the University and within the Mae FAH Luang University. Broken down by category as follows: Ice cream shop, bar, restaurant, number 6: 1. seven in Mae FAH Luang University, 1 restaurant. 2. seven building 1 khotphon laen Shop3. page 2 of 7 at Mae FAH Luang University.4. mini mart in Mae FAH Luang University, 1 restaurant.5. page 1 of Lotus restaurant in Mae FAH Luang University. Shop ice cream scoop amount of coffee 31. good building 1 Mae FAH Luang University The number of restaurants 1 2. building C 5 in Mae FAH Luang University. The number of restaurants 13. building E 2 in Mae FAH Luang University. The number of restaurants 1Fried ice cream shop 1 shop:1. the eye where they want to shop ต็กบ khotphon building offers land 1.Homemade cream shop at 2 stores1. living shop2. apple seed shopWe are the only business open in the nearby Mae FAH Luang University consists of customer care to everyone that there is a difference until the cause and at another store, but to eat, however, did not forget to maintain the service standards of taste, price and cleanliness, the restaurant will be checked every week.1.2 problem1.2.1 how to create the atmosphere of the restaurant, is different from other shops.1.3 the purpose of the1.3.1 to create ice cream shop, is different from other shops within the University and in front of Mae FAH Luang University.1.3.2 in order to attract students to adopt more buffet ice cream shop services.1.3.3 to study the General characteristics of the Mae FAH Luang University students in a wide range of ice cream shop to the buffet.1.3.4 in order to study the behavior of students, for example, relied on eating ice cream. Time characteristics of service, etc.1.3.5 to learn whether there are any factors that influence the demand for ice cream shop offers a wide variety of consumer selection.1.3.6 so students have the option of eating in the restaurant AI SI mamak.1.4 the benefits expected to be received1. have the guidelines to create ice cream shop business buffet inside the Mae FAH Luang University, differs from other stores and can apply knowledge acquired พัฒานา. Ice cream smorgasbord of business improvement.2. to store the data as a business entrepreneur I pace of buffet or those interested in investing in investment decisions.

1.1.Background
ice cream to Thailand for the first time when the evidence does not clearly have noted that it began in the late first official 5 ice cream that Thailand is ice cream made ​​from the nectar or juice. Take a spin frozen and there will be ice cream flavors to choose from, there are topping more than 30 species that have chosen to put the topping on ice cream, tours, eating ice cream, such as cherries and whipped cream al. Almond slide The grade cashews, fruit salads, M & M grain waffle with chocolate, coconut and vanilla sauce baked think Kat sauce, strawberry sauce, chocolate Southern Ontario, mail and more. The current values ​​are grouped ice cream in several categories, such as Plain ice ceam, Chocolate, Fruit, Nut, Frozen, Custard, French Ice Cream, French Custrad Ice cream, Fruit Sherbet, Confection, Soft Serve Ice Cream, Fruit Ice milk and. Rainbow Ice Cream
amid economic problems beset. Thailand needs to focus on making people save even more, however. The restaurant business is likely to grow steadily. As a result of the tendency of the Dining soared. Needs a way to relieve stress. And to seek happiness in the family or group of friends. The food was bland diet foods that get attention and be popular to consume a lot of people, it was ice cream. Ice cream is one that uses high-energy snacks. Depending on the ingredients used to make a child's growth or people who want to gain weight currently is producing ice cream by Thailand itself is wisdom Thailand from fruits and herbs of Thailand happen like Banana custard apple, tamarind fruit or ice cream. of flowers such as roses, cream Ahmadinejad pretentious creek and flowers Roselle. Another problem is the most popular ice cream. Because the current global warming Global temperature rise Hot weather, it makes the ice cream business is an interesting one. And is gaining popularity these conditions, the growth of ice cream at a rapid increase in taste with product improvements increased to meet the needs of consumers may affect your judgment. Use of ice cream consumed by such research will lead to various factors. That affect the decision to opt for the services of ice cream consumers. And to ascertain What influences the choice of a cake , so I thought I would like to set up business and ice cream buffet because it is like to eat ice cream, to escape from the stress interests such an inspiration to. The buffet is open for business on their own , I chose to open its ice cream Buffet handmade ice cream that. Home of Mae Fah Luang University Building area Kachapol Ireland's Tha Muang Chiang Rai because the area has a number of student dormitories, Mae Fah Luang University and stayed in many areas, there was no ice cream buffet open for business at all. Because most of the ice cream, ice cream, chips and fries for the area to explore the type of ice cream in front of the university and the Mae Fah Luang University. Type the following ice cream bars, 6 restaurants. Is 1. Seven of the Mae Fah Luang 1 Store 2. Seven buildings Kachapol Wales 1. Shop 3. Seven Mae Fah Luang University 2restaurant 4. Mini Mart in the Mae Fah Luang 1 store 5. Lotus Restaurant, Chiang Rai 1 scoop ice cream shop is 3 to 1. Building 1 in Mae Fah Luang University. 1 Store 2. Building C5 in Mae Fah Luang 1 Store 3. Building E2 in Mae Fah Luang University. 1 store , 1 fried ice cream shop was 1 ml eye steak restaurant building, Kachapol Island. 1 Home Ice Cream Maker 2 Restaurant Restaurants 1. 2. Store apple seed business, we are the only business that opened in Mae Fah Luang University. The customer care to anyone who is different. The cause of pleasure coming back to another store. However, it is also not forget to maintain a standard of taste, price, service and cleanliness. Which we will have to check every week 1.2 Problems 1.2.1 How to create a concept of difference from other stores 1.3 Objectives 1.3.1 to create a cake that is different from other stores. Mae Fah Luang University campus and 1.3.2 to encourage students to use a lot more ice cream buffet 1.3.3 to study the general characteristics of the Mae Fah Luang University students in choosing a cake buffet 1.3.4 to study. behavior of students, such as ice cream eating habits over time, etc. Type of service: 1.3.5 To determine whether any factors that influence the demand for ice cream buffet choices 1.3.6 to provide students with options to eat. more ice is expected to be 1.4 to 1. This is the approach applied in the ice cream buffet in the Mae Fah Luang University differently from others and to apply knowledge acquired exotic islands Improve Business Intelligence. Cream Buffet 2. Provide information for entrepreneurs Ice Guitar Cabinet Buffet. Or who are interested in investing decisions.

1.1.Background
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