การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อ

This research aims to study the elements of business planning and creative innovation in textiles, including buying decisions and behaviour to accept consumer innovation. In order to analyse the check train innovation in the textile industry between entrepreneurs and consumers that the factors which affect the development of commercial innovative products until it can offer as a way to develop creative business. Data from the study with a review and found that the theory of creative development business plan requires an element of knowledge and understanding of many aspects. In order to understand the overall business, and Villa khrao. Therefore, the example that is used in research as a practitioner in one project, t. One of the products that passed the measure 5 3-star standards and innovation in textile products and apparel, which is characterised by the acquisition of a specific. Tools used in research as a model doing interviews that entrepreneurs with years of experience and success in the business community enterprises. With innovative textile products is a business-driven. To find out whether the factors of the innovation in the OTOP. As a result, successful business and consumer software. ผลการวิจับพบว่ากระบวนการการพัฒนาธุรกิจให้เกิดนวัตกรรมในผลิตภัณฑ์ ปัจจัยส่วนบุคคลมีผลก่อให้เกิดความสามาถในการจัดการนวัตกรรม โดยความคิดสร้างสรรค์และความชอบในการเรียนรู้ ทดลองและปรับปรุงตนเองอย่างต่อเนื่องของผู้ประกอบการณ์ OTOP ส่งผลให้เกิดนวัตกรรมในผลิตภัณฑ์ และปัจจัยด้านความรู้เรื่องเทคโนโลยีจากการได้รับการสนับสนุนจากโครงการต่างๆ ของทางภาครัฐช่วยให้เกิดการพัฒนาผลิตภัณฑ์นวัตกรรมสิ่งทอ จนเป็นที่ยอมรับของผู้บริโภคในท้องตลาด และนำมาซึ่งการพัฒนาด้านธุรกิจให้สร้างสรรค์และสร้างรายได้เพิ่มขึ้นให้กับสมาชิกในกลุ่มและชุมชน

This research aims to study the elements of business planning and creative innovations in textile products. Including buying behavior and consumer acceptance of innovations. For analyzing the demand for innovation in the textile industry between operators and consumers. Some of the factors that affect the development of innovative products. It can offer a highly innovative approach to business development to continue. According to the study by. Review of literature and theory found The initiative will develop a business plan relies on the elements of knowledge and understanding of many aspects together. To better understand and analyze the overall maximum efficiency. The samples used in the research. Entrepreneurship in the district. One product that passed the measure 3-5 star standard and offer innovative products in the textile fabric and apparel. Which was selected by model. The instruments used in research is a form of interview situations experienced entrepreneurs and successful business enterprises in the community. The textile product innovation driven business progresses. To find the determinants of innovation in products, OTOP. What resulted to a successful business and a consumer needs
to capture the results of process innovation in product development. Personal factors are causing can take to manage innovation. The creativity and passion for learning. Experimentation and continuous improvement of the situation OTOP entrepreneurs, resulting in innovative products. And factors known about the technology of getting the support of various projects. Of the government to the development of innovative textile products. It is widely accepted by consumers in the market. And led to the development of creative business and increase revenue to the members of the group and the community.

The purpose of this research was to study the elements of creative business planning and innovation in textile products. Including the buying decision making behavior and the adoption of consumers.That which factors affecting the development of products in terms of innovation. To offer as a guide in the development of creative business further. According to a study data. Literature review and theory found.To understand and analyze the overall business for maximum performance. Samples used in research. Entrepreneurship in one district. Through the measurement of product standard 3-5 stars.The selection of a specific. The instruments used in this research is a form of interview experience with operator experience and success in business enterprise community.To find out the factors of innovation, in the product OTOP What affect to business success and the need of consumers!The effects of research and found that the process development of business innovation in products. Personal factors affecting cause ability management innovation. The creativity and preference learning.