Part of Oliver (1980), Francken and Van Raaij (1981), Chon (1989) have brought expectations theory used to assess the satisfaction of tourists by Oliver (1980) thinks that tourists are expected to continue. Prior to the purchase of goods or products or services. Then compare the actual results with expectations. If the actual result is better than expected, it can lead to complacency. And are willing to buy a product or service again. And vice versa, if not satisfied, it will look for products or services other renewable Chon (1989) thought that the satisfaction of tourists based on the individual's expectations with regard to tourist destinations and evaluate awareness of the experience. His tourist destination in the area, which is just the result of a comparison between the previous image. With what was actually found. To see, feel and experience Which can lead to complacency.
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