As the competition in the market is intense. Product development is unique to To emphasize the point of sale can be extracted as a game rather than compete on product quality.
While competing in the market and more intense. Product development, unique selling point to highlight is drawn as a competitive game, rather than about the quality of the goods.
While the competition in the market has been the development of products that are unique to focus on the point of sale, it is a game-competition rather than a quality of products