เพื่อให้บรรลุเป้าหมายข้างต้น ในปี 2

In order to achieve the above goals. In the year of the 2557 is renewing concepts. "The revenue leap by way of Thailand" or through Higher Revenue because the year 2556 Thainess using traditional marketing concepts Marketing 3.0 focuses on delivering value (Value), or pleasure. On the trip from learning and participation (Co-creation) will be impressed into the soul until the share and the share (Share), which in recent years has taken this concept and created awareness, with partners in the international market very much. By seeing the potential partners. In the way of Thailand came a new tourist product.This is a unique way of Thailand and Thailand focus that makes it different from other countries in the ASEAN community. And there is a clear place in the stands after the turn which will bring prachakhom growth and revenue of tourism in the long run.In addition to delivering happiness, rather than a matter of money (Value for Money) will help Thailand dropped from an image as a cheap tourist attractions and increasing the level of awareness in the countries of Thailand, is a Quality Destination by pleasure to deliver this year to pass the Way of Thai Experience activity, Thai Life and Thai Cultures, where tourists will be able to contribute and share. At the same time to balance the marketing from the Mass market, market entry in all markets, both domestic and foreign tourists, especially those with high purchasing power-on and a specific group or Market Niche by Niche market development in this Market, not only to perform in Reno.Ongkhong marketing campaign but all organs, especially the development of entrepreneurship, expertise is unique. Efficiency in the delivery of services can meet the needs of the customers and to be able to build customer loyalty, which will make the practitioner can deliver the same level of service to the customer's requirements. Without bringing the price as a strategy to promote the development of markets, as well as the online sales channel for more specific market groups such as the group health group and a group of High-end Wedding Honeymoon.Commercial areas, reducing the balance of tourism concentrated in major cities. By promoting a distributed to regional and local links in Thailand as a Hub, or AEC, by group, the Centre of tourism in ASEAN. In particular, the land routes are available, such as Corridor and path East-West R3A linking the East and the North-East, etc.In modern times, or balancing the tourism, especially the people of Thailand, tourism has spread outside of the more. As well as trying to promote the foreign travel market with the journey of the match during the market of Thailand.In addition, it aims to promote Green Tourism, tourism in such a way to reduce the environmental impact. There is a good image, and sustainable tourism.The last issue. Tat has given importance to the development of information is especially the information that will be used as a base. In determining and adjusting the operational marketing guidelines to suit the situation and unable to cope with the changes were promptly by the tat to develop data center intelligence (Intelligence Center) to serve the database, tourism is forecast center and tourism research in action.

To achieve the above goal in 2557 is to build on the concept. "Revenues leap by way of Thailand" or Higher Revenue through Thainess to the year 2556 using the concept of marketing Marketing 3.0 focuses on delivering value (Value) or a pleasure trip to the learning and participation. participation (Co-creation) is impressed into the soul. Until the sharing and Tell (Share), which in the past year. This concept has already been used. To create awareness with partners in the international market greatly. The partners saw the potential. In the way of Thailand, presented a new tourism product has
a unique way of Thailand and this is the focus. Thailand makes the difference from other countries in ASEAN. And in standing position clear after the European Open. Which will bring growth and income. The tourism industry in the long run
also. Delivering a pleasure instead of a value (Value for Money), gives off the image of Thailand as a tourist prices. And increase the level of awareness in the country by a Quality Destination happy to deliver this year. Activities will pass Thai Experience, Thai Way of Life and Thai Cultures which visitors can participate and share. Meanwhile, the balance of market-oriented marketing Mass to enter the market quality in both markets. And abroad Especially for the tourists with high purchasing power of the middle - on. And tourist groups or Niche Market By Market Development Niche Market is not only to be done in terms of promotion and marketing. But to develop the organs, especially entrepreneurs. Provide unique expertise to effectively deliver services. Meet the real needs of its customers. And to be able to build a loyal customer. This will enable operators to deliver the same level of service to our customers. Without bringing about a strategy to boost market prices. Including online sales channel development for specific market segments, such as more groups Wedding Honeymoon Group High-end health and
balance in the area. Reduced the concentration of the main tourist attractions in the city. By foster Distribution of traveling to the region. And linked within the AEC by Thailand as the Hub or tourism hub in the region. Especially in a land route along like R3A East-West Corridor and routes linking the east. And the North East So
the balance in time Or travel season In particular, Thailand A more diversified tourism season. As well as to foster the international travel market. With the departure of the matches during the off season of Thailand
also. Is aimed at promoting tourism in the Green Tourism to minimize environmental impact. A good image And sustainable tourism
issues final. TAT has focused on developing information very seriously. The data will be used as a base. To determine and adjust the operation of the market. To suit the conditions and can cope with any changes in a timely manner by TAT. Is developing intelligent data center. (Intelligence Center) to provide data on tourism. A Prediction Center And conducted research on tourism.

In order to achieve the above, in this 2557 will continue the concept "income the leap with Thai way" or Higher Revenue through. Thainess continuously from the years 2556 by using the concept of the market Marketing 3.0 focuses on delivering value (Value) or happiness in travel caused by the learning and participation (Co-creation) which is impressed into the spirit. Until the share and tell (Share), which in the past year.Create awareness to partners in the international market greatly. By the partners to see the potential. In the Thai way to present a new tourism products.
.The Thai, this itself will be unique and point of emphasis. The Thai is different from other countries in ASEAN. And the position in the stand clear after the open community. Which will bring growth and income. Of the tourism industry in the long run
.In addition to deliver happiness instead of great value for money (Value for Money) that will help out จากภาพลักษณ์ Thai as attractions. And increased levels of perceived in a Quality Destination.Pass the activity, Thai ExperienceThai Way and of Life Thai Cultures which tourists can participate and share. At the same time to balance the marketing from the market Mass to enter the market quality in both domestic and abroad.Tourists and specific groups, or Niche Market by market development Niche Market. Not only do in terms of marketing promotion But will develop both organs, especially entrepreneur to have expertise, unique.Can meet the requirement of the customer. And to have the ability to build customer loyalty. The operator can deliver services on the same level as the needs of their clients.The development of online sales channel for specific market segments such as the more Wedding Honeymoon High-end group and group health
.Balance in the area. To reduce the concentration of the tourism in the major tourist city by promoting the distribution of travel to the region. And link the domestic group AEC by Thai Hub.Especially in the inland route is equipped with, such as R3A East-West Corridor and route linking East and northeast. Etc.
.Balance in the time or season. The Thai people to have the distribution tourism off-season. As well as trying to promote the travel of the international market.In addition, to promote tourism in the Green Tourism to reduce the impact on the environment, image. And sustainable tourism
Final issues tat.Emphasizes on the development data. The information to be used as the base. In determining and adjusting the operational guidelines of marketing. To suit the situation and can cope with various changesThe tat.To develop intelligent information center (Intelligence Center) to provide a database of tourism เป็นศูนย์พยากรณ์ and conducting research on Tourism
.