(2549) to study the factors related to the service behavior GSB Visa debit / Visa Electron of savings bank in Bangkok. It was found that Card holders were more female than male, aged between 36 - 45 years old, single, a career government officials and staff organization of the state. The lower or equivalent degree, and the average income per month, 15 000 - 13 000, respectively. The card holder using the service as a whole in the medium. In the aspect. The price, the distribution physical aspect card users are satisfied. And service behavior by using the average pay card 4.43 times per month with fidelity which will go back into the service. Introduce other people to use the service level. The hypothesis test card holders have personal factors such as age, average income per month. The different behavior using different service card And the card holder with personal factors such as status, occupation, education, use of different nutritious card service. Including a number of times in different services.
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