Piggyback Surveys
Several national research org.’s conduct regularly omnibus survys that combine questions from a number of sponsors
Add, if possible, a few questions to these surveys, as a cost-effective way to get info from a national or regional sample
Exit Interview or Evaluation Surveys
Best way to know a target audience better is often simply to ask them
When people call the org., ask them how they heard about it
Circulate a quick evaluation questionnaire before letting people leave from a workshop, forum or coalition meeting that is organized by the org