When there are many distribution channels, we want them to have the opportunity to sell more suitable for convenience goods. Consumers want to buy, and take into consideration the convenience of shopping is important.
When channels are much more likely to sell than they need. For convenience products Products that consumers want to buy, and often the ease of shopping is important.
When the distribution channel is much more likely to sell. For convenience goods Products that consumers want to buy more often, and consider the convenience of shopping center.