In both the academic and the popular press certain salesperson, behaviors have been identified, as critical and.Consequently moved to the forefront of the discipline "s attenion.Two of, these behaviors working smart and, working hard. Have been shown to have strong relationships with productivity (,,, Sujan Weitz & Sujan 1988), sales presentation quality.(Holmes, & Srivastava 2002), and overall salesperson perfor-mance (Churchill et al, 1985). Such a perspective parallels.Literature on work performance, more generally as employees" job performance is a result of a combination of individuals".Efforts and the strategies that they utilize (,;, Bandura 2002 Klein 1989; Latham, & Budworth 2005). To our knowledge however,,, No research to date has examined how working hard and smart are influenced by salespeople "s knowledge and experience in. Combination with their leaders" empowering behavior. Thus it is, essential to gain a better understanding of these constructs. And explore the other ways they may impact salespeople and their customers.Working smarter includes both sales planning. Processes and adaptive selling. The literature has commonly referred to this as employing an adaptiveselling behavior (Holmes. & Srivastava 2002; Sujan,,,, Weitz & Kumar 1994). It is important to emphasize that working smarter is not limited to behaviors. Exhibited during a sales exchange but encompass, engaging in. "Planning to determine the suitability of sales behaviors and activities that will, be undertaken the capacity to engage. In a.Wide range of selling behaviors and activities and the, alteration of sales behaviors and activities in keeping with situational. Considerations "(Sujan et al, 1994 P. 40,). In line with this broadened concept of" adaptive selling "(Vink & Verbeke,, 1993), we propose that working smarter consists of behaviors exhibited by the salesperson that focus on adapting to a sales. Situation planning and, organizing to use sales efforts more effectively and targeting, those customers that represent theWorking. Harder is most often conceptualized as, the effort or amount of time spent in trying, to achievesales goals (Holmes & Srivastava,, 2002; Sujan 1986; Weiner,,, 1980). Unfortunately it has often been indexed using self-reports which may be subject to common. Method biases. In contrast we employ, archival measures (i.e, call records) of work effort to avoid such biases. In other. Words our conception, and measure of effort incorporates salespersons" degree of effort expended their persistence, over. Time and their, focus on actual selling activities.
การแปล กรุณารอสักครู่..