The study shows that while users have a great appreciation for quality content overall, the content that they value most is content that is entertaining and interesting. Survey respondents identified Tumblr as the most immersive and satisfying platform for having entertaining, creative and interesting content when compared to the average social media platform.
Additionally, the site is ranked highest by users among other social and major traditional channels, such as television and magazines, as the most enjoyable media channel and content experience in media.