San boon thok, thani hotel offers ณหพันธ Rak and Siri Siri Chung loves coming to Chiang Chao wei (m. p. p., 100-101 pages) discusses the principles of writing text ads. 1. they get frustrated. (Attention), jolted the speech may be used. Words, the impact on the immediate cause, I would like to listen to or read the next message. 2. to stimulate interest, causing the recipient (interest) to make an advertisement must make it happen get interested in immediately. 3. to create a desire, as well as get a better job advertising (desire), must be able to build a sense, failing to get to use the product. Born in consumed. 4. in order to achieve a practical (action) advertisement must be able to convince to get oriented with a sense of deciding to purchase the item.What you should use to advertising are as follows: 1. the use of ordinary language easily understood writer young ladies slate invited interested. 2. use the corresponding language words meaning that need to conform to the culture of the language. 3. use the correct word for the appropriate language. Do not use the language of Apocalypse or the lower standard salaeng. 4. use the correct language, according to the plan. Do not use words that are cut short or known only to a group. 5. do not use words that are ambiguous understanding of two terms of two angles. Dajare Word market. 6. ไม่ใช้คำวิชาการหรือศัพท์เทคนิคเกินความจำเป็น 7. ควรใช้คำที่เหมาะสมกับกาลเทศะและบุคคล ไม่ส่อเสียด ไม่ทับถมผู้อื่น 9. ไม่ใช้ภาษาโลดโผนและโฆษณาเกินความจริง เป็นการดูถูกสติปัญญาผู้รับสาร
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