Broken down by demographic criteria.-Gender: men-Age: 25-40 -Occupation: business owner/employees/person, environment/people want to adopt alternative energy.-The size of the family: approx. 2-5 people/singles. Classified according to criteria for psychology-Lifestyle: living in the city, walk away.-Social community: the middle class upwards. Classified according to the primary behavioral sciences.-An opportunity to use the product: more than 5 days in a week.-Benefits from the use of the product: reduce energy consumption, reduce the cost of oil filling. Divided according to geography.-Province: in the manner of a journey is not far.
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