While there is no denying the impor) tance and relevance of these ways of demonstrating entrepreneurial spirit this study,, Further argues that a sixth method has emerged by which an entrepreneur can exploit the opportunities pre. Ented demonstrated. By the ucce s achieved
by Red Bull - by utilising innovative, marketing strategies philosophies or te hniques.It is in expanding upon this view of entrepreneurship that this case study seeks to explore Red Bull as a, sports brand. Underlining the importance f innovation imagination and, creativity in the evolution of the brand from energy
drink to sports. Empire.
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