Consumer demand action, or a group of potential customers, also did not buy a good or service. A gap in the market agents of opportunity for the company to expand their customer base by increasing awareness and create a proposal set a goal, or advertising campaign to reach the market. Identification of gaps in the market is an important step to increase the market share.The needs of consumers or groups of potential customers who have not purchased a good or service. The gap in market opportunities. For the company "s representatives to expand their customer base by increasing awareness and generating proposals that target. Or an ad campaign that will reach, the market do not use. Identification of a gap in the market is an important step in. Increasing market share.
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