The strategy consists of four growth strategy is.The strategy to penetrate the market (Market Penetration Strategy).Is to increase sales by product in the market, growing from the original original ... Do this by using a Push Strategy (push strategy) such as promotions. Reduce exchange giveaway giveaway push and Pull Strategy (pull strategy), such as advertising, public relations, marketing, communication. To attract consumers into itself.Market development strategies (Market Development Strategy).Is to increase sales from new products in the market. From the ever-expanding group of new customers from sales to consumers (B2C-Business to Consumer), it turned to the Group business (B2B-Business to Business) or the Government (B2G – Business to Government) and to expand sales to new geographic point, as always, just in Bangkok, it expanded to sell or market expanded to sell abroad.Strategic product development (Product Development Strategy).Is to increase sales from new products in the market, which is a new product, such as Mercedes-Benz releases much faster and more often but before the long journey to be removed because they want their sales growth and new product groups, such as the design of the original shop, but with a jacket, pants? It adds the item or Packaging, bags and shoes, small, medium, large, etc.With the growth of new business (Diversification Strategy).Is to increase sales from new products in new markets. Which can be divided into two types, namely, growth from new businesses related to business (Concentric Diversification), such as a company selling the Sandals turned to selling athletic shoes or turn to sell socks, with a growth from new businesses that are not related to the original (Conglomerate Diversification) such as mobile sales companies are located, it turned to business, real estate, etc.
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