(Somyos runrungruang, Lily, 2553 (2010)) The marketing management of the aviation industry, there are differences in each era from the two brothers, as well as (The Wright Brothers), Gu larai involve new ongbin Ka Lam first in 1903 until the end of second world war in 1945 the airline often focuses on marketing operations with an emphasis on primary production. There are fewer carriers เนื่ service ongchak. Passengers, there is no opportunity to choose too much. The airline company which can produce new services, there will be many more passengers. After the war era. Airline business strategies focus on so เริ่ machai sales. Each airline will produce new services in accordance with its emphasis and will try to sell those services regardless of whether the passengers want.The service until the latter 20th century, Tang airline business, it's t-70 cash market operations and focus on the yonma market seriously. That is, understanding the needs of passengers and provide services to meet those needs.
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