Market research can be used for observing customers, and a tendency to establish a high standard of customer service and to improve the products and services described in the service sector. Market research organizations will help to capture market share. The difference between basic research and applied research, with research in pursuit of more knowledge in a given area, called basic research and research on the implementation of the resolution of a specific and immediate needs, called the use of research. Factors that must be considered with the research needs of our clients, customers, competition, and use of the product and the product's problems (Smith and Albaum 2012) an important step for the market research will be divided into three steps:
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