Most coke is used vignettes and presentations focused on the celebrities that Coke wants to build ties with consumers. No party sought a reputation as a representative of all consumers for mood & tone. Bright, breezy and fantasy Geared to delight the consumer. And is mainly due to the red color of the brand and what coca - cola to focus on. Presentation format (execution).Whether it is in any media. This makes the advertisement of Coca - Cola is outstanding. And more interesting than other ads. And can also be seen ads that consumers or love and appreciate them.