From Dutton and Board (1994), they were concerned about two key organizations for the first time, according to the belief of the members, and the second part is based on the belief of "the image of the Organization, whose value to the customer (jittaruttha 2014) in positive and negative depending on whether it's good or bad phapbuak to increase the number of customers. The first impression of the product and services organization (painful 2014) to build rapport with customers, there are many factors, such as a deep understanding of customer service delivery, resource development companies and meet the needs of customers as well as possible.
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