If a company wants to promote this is behaviour that stand out among the employees, you will have to show and prove, so to speak, the rewards for ethical behavior that is true.
If a company wants to encourage this behavior is prominent among employees, you have to show and prove, so to speak. Reward ethical behavior actually is.
If a company wants to promote this behavior is outstanding among the staff, then you will have to show and prove, so to speak. Reward behaviors that ethics is real.