Meaning and knowledge with innovative kiaoInnovation (Innovation) is the root words are coming from the La Te naplae innovare that doing something new. The ability to use knowledge, skills, creativity, and technological or management experience to develop and produce new products, new services or new manufacturing processes that meet the needs of the market. The meaning of innovation in modern economics is to bring new ideas to take advantage of what is already used in new ways to make the economic benefit, or is that "what is different from others on the basis of the changes (Change) occurring around us, become an opportunity (Opportunity) and transferred to the new ideas to benefit themselves and society.What is business innovation."Business innovation" means a new way of doing things, creativity. The development of beneficial change ideas Handling. The phlitkrabuan system องคก์ร structure. Business model in order to create new value for customers and the financial compensation to an acceptable social and environmental principles of ethics are not contrary to morality, traditions. Various usages.Value creation for customers from the product.Creating customer loyalty is to the Organization as a whole lies at the current and future business. To succeed comes from the number of new customers and maintaining customer base to grow up is the reason that enables companies to build factories, hire employees, produce and participate in all business activity. Without customers, they cannot conduct business.Create and deliver value from the goods or services by the company to the customer, it is important to make customer satisfaction occurs continuously. Until it became a commitment to the brand, and as a result, the clients become regular customers.Delivering value to customersIs the desire of consumers to products and services that companies create and deliver maximum value to consumers. The company and the products or services presented to the customer, it should be made up with these values:The value at the price. The quality of the goods or services.Availability. Diversity Core competencies The ability of the supplementary The service. Network collaborationBrandingThe company delivers products or services, in accordance with the above features, you can create a "competitive advantage" to the competitors in the market. Strong demand reliability of goods and services that the Organization was created to fill a customer's great confidence to consumers no doubt.Products that succeed in granting what the customer wants, there are two important features. That is, the value of the price and quality. Finding the correct balance between the two, it would be able to bring the product into a success. If we produce the same quality but cheaper competitors, it will cause the value to the price. If however, a company producing higher-quality goods. The price is acceptable, it is considered to be the value added to a product assignment.In addition to the value of the price and quality. The company may be another aspect of added values. Channels of distribution, which is currently not required for customer to buy items through the store page. (Physical Store) only. Consumers can purchase products through the Web site. Mobile site, mobile applications or payments made. pay through Counter Service, such as an ATM, Mobile Banking did not have to stand in the Mall. At home, came to the campaign activities to stimulate the distribution of reduction of exchange deal plus activities to build engagement with customers through social networks. Volunteer activities to contribute to the Organization and return to the society, it is a channel that can be made to customer engagement with the brand was born with customer value.Innovative products to meet the needs of the customer.In addition to meet the needs of our customers by delivering value through quality. The price of trading channels and various base facilities and products that can solve the problem, the customer has the value creation for customers. The new, innovative products. that happens to many. In most cases, that will bring together products and services, and a greater capacity of the product to meet the needs of consumers today.Product innovation (Product Innovation) can be divided into tangible products (Tangible Product) such as hybrid cars, televisions, HDTV, iPad, etc, and the product must not be such (Intangible Product) services, tourism packages, services, online payment services, specialist consultants, etc. An innovative product that has been developed commercially may be a new product on the market, or existing products, but the value of the goods taken.For example, an innovative product that is most evident in this current becomes constant "i" family of products, the company Apple Inc. iPhone, iPod, whether it be until the products are innovative, creative, iPad and make a difference over the competitors. Influence lifestyle change. Mobile phone usage habits of consumers entirely successful and dominate the consumer mind until today. Product service bundlingThe leading products and services come together (bundling Product-service) is caught products and services come included with to create value that is greater than the differences and variety of offers to consumers. To handle a wide variety of products and services come together are the basis of the idea that you want to create a value added to the consumer in the form of goods or services such as package tour packages. Phone and Internet packages Food packages, etc. To arrange a package to help attract consumers from the benefits Office.
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