This paper aims to study a guerilla marketing strategies strengthen the competitive advantage of the market efficiency and effectiveness by selecting the relevant literature of 21 research.The goal is to create the right to stay competitive, in accordance with the laws of media advertising to compare the product to find short-term partners known as the Option PriceThe market research, advertising and promotional plan to use the media Create sales of competitors looking to stay competitive in the negative, holding that it is the main factor in the top is important
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