4. PR using social acts do not reach the consumer, because farmers are not played or even a social advertising through radio, the community is not sufficient to access the consumer the opportunity to trade.
4. publicity using social networks to reach consumers because farmers did not play popular social networks. Or even advertising through community radio, it is not enough to access. Impair the opportunities for trade
4. Public relations using the social network can't reach consumers because farmers not popular social network Or even advertise through radio was not sufficient to reach the lost opportunity to trade .