Consumer behavior Emphasizing the importance of the consumer cares about the details. The food, service and ambience, from which Thailand livestock farmer Research Center's research, it was found that there are many factors that influence in the selection of restaurants is 29.3 percent choose delicious. 25.1 percent chose 24.2 percent selected the cleanup and 21.4 per cent include other factors regarding the service. Recommendations from friends and the media, and the reputation of the restaurant itself.
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