The race condition in the ceramic tile industry, competition is high. Due to the price wars that occur within the industry, both from competitors within the country and abroad. In particular, competitors from abroad come to Thai market penetration. Using different price strategy in marketing make the intensity of competition, increased. As a result of the liberalization of trade with China, Viet Nam, etc. In particular, China is regarded as a competitor to khan, who has the advantage in terms of production costs, as well as the cost of labor or machine that is less than most Thai country. Make the items that match the price brought that affect entrepreneurs in the country very seriously. Part of the domestic industry showed that violent as well. Stemming from Case of competitors increase every year. Merge with competitor's competitiveness strategy focused on producing quality products, and there is a difference in the industry, competition makes it even more severe economic environment, plus makes it possible for consumers to decide to buy more. Therefore, competitive pricing, thus exacerbating noticeably
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